Hello. I'm Jeremiah John Louf.
I'm an award-winning creative director, strategist, and designer with 18 years in the game.
It all started because I thought musicians had to make their own album covers. If I wanted to be a rockstar, I figured I better learn design. So I went to design school, did a bunch of work, learned how to write, and eventually became a creative director.
I spent years in B2C, co-founding Heretic, an independent branding agency I built over nearly a decade, working with brands like Stanley 1913 and helping organizations find their place in the world. Then I discovered B2B need creatives just as much as Nike and Coca-Cola do.
These days I lead brand, digital, and campaign engagements at ADG Creative, helping banks, cybersecurity firms, government contractors, and other complex organizations uncover what makes them different—and turn it into something people actually care about.
Most companies are way cooler than they think they are. I help them see it and become it.
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