Alarad Capital
Challenging the wolf mentality of the stock market.
Brand strategy, visual and verbal identity, digital experience
In an era of wolf-like hedge funds looking to make rapid gains from short-term trading while charging high fees to do so, Alarad flips the script by being a fund built to grow and protect their LP’s wealth as if it were their own families.
Challenge
With an innate focus on patience, growth, and protection, Alarad had to establish itself as a (very) different kind of fund. One that wants to generate value with you, not take it from you. Where limited partners are actually treated as partners and where they don’t hold their LPs hostage with a withdrawal waiting period.
The secret to the stock market
Alarad’s voice trades the over-promising sales speak and intimidating legalese for an “all cards on the table” down-to-earth conversation. Unafraid to share that the secret of the stock market is that there is no secret, just good old-fashioned hard work.
Digital Experience
Following the strategy and identity work, we moved on to helping Alarad craft their website to serve as a touchpoint to share their unique philosophy and approach and as an invitation to all like-minded accredited investors to reach out.
“
We live in an era of hedge funds looking to make rapid gains from short-term trading while charging high fees to do so. In our view, that’s simply not how smart, and symbiotic investing happens. The work Heretic did for us was so outstanding that we went back and revised the fund’s offering documents so that we could take advantage of our new identity.”
MICHAEL WAHL
President, Alarad Capital
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Agency: Heretic LLC
Jeremiah John Louf
Creative Director, CopywriterEric Trieu
Identity DesignZarah Sikora
DevelopmentDevon Riley
Development